Performance Blueprints

These blueprints layout tools, strategy-building questions, and metrics to measure to put you on the path to performance improvement.  They are completely free and you can use them however you like.  If you need help on the path to performance improvement, we have coaching products designed to help.

 
MARKETING

WEBSITES

SOCIAL MEDIA

SEM

BLOGS

SEO

EMAIL MARKETING

GEOFENCING

BLUEPRINT FOR MARKETING EFFECTIVENESS

QUESTIONS TO ANSWER

  • What is the fundamental idea you own in the consumer's mind?

  • What is your brand vision?

  • Who is your target audience? Primary market? Secondary market?

  • How are you getting your product/service in front of consumers?

  • What are your organizational goals/objectives?

  • How are you improving your customer acquisition cost?

  • How do you identify and grow lead attribution?

  • How are you growing brand loyalty and repeat business?

METRICS TO WIN

  • Number of qualified leads

  • Social Engagement Rate

  • Customer Acquisition Cost (CAC)

  • CLV:CAC Ratio (Customer Lifetime Value:CAC Ratio)

  • Conversion Rate

  • Bounce Rate

  • Time Spent on Site

  • NPS (Net Promoter Score)

 
SALES

CRM

SALES INTELLIGENCE

SALES ENABLEMENT

PIPELINE MANAGEMENT

SALES MANAGEMENT

SALES COMMUNICATION

PROSPECTING

BLUEPRINT FOR SALES EFFECTIVENESS

QUESTIONS TO ANSWER

  • What is your defined and deliberate sales process?

  • How do you record leads and pipeline conversions?

  • How do you monetize sales success?

  • How do you define a sales qualified lead?

  • What are your sales goals/objectives?

  • How do you hold the sales function accountable for targets?

  • What tools does your sales team use to increase sales productivity?

  • How do you manage product performance?

METRICS TO WIN

  • Sales Growth YTD

  • Sales Target MTD

  • Number of Opportunities

  • ATV (Average Transaction Value)

  • UPT (Units Per Transaction)

  • Sell-through Rate

  • Quote-to-Close

  • Revenue Per New Customer

 
OPERATIONS

MOBILE APPS

POS

CRM

INVENTORY CONTROL

INTRANETS

COMMUNICATION TOOLS

BLUEPRINT FOR OPERATIONAL EFFECTIVENESS

QUESTIONS TO ANSWER

  • Are your production processes defined and deliberate?

  • How do you measure production and what does success look like?

  • Do you have defined and deliberate routines for all roles?

  • What core KPI's determine your organizational success?

  • How do you communicate progress on core KPI's?

  • How do you grow your profit margins?

  • How do you measure employee productivity and satisfaction?

  • How do you define and measure quality?

METRICS TO WIN

  • Gross Profit Margin

  • Net Profit

  • Net Profit Margin

  • Error Rate

  • Customer Satisfaction Score

  • Internal Net Promoter Score (INPS)

  • Turnover Rate

  • Adherence Rate

 
STRATEGIC
PLANNING

CUSTOM REPORTING

DATA MANAGEMENT

DASHBOARDS

DATA ANALYTICS

BLUEPRINT FOR STRATEGY EFFECTIVENESS

QUESTIONS TO ANSWER

  • What are your primary and secondary value propositions?

  • Do you have correlating strategies for each business objective?

  • How does your value proposition match up with search data?

  • How does your organizational structure support strategy?

  • How do you measure strategy against your vision?

  • Is the organizational culture designed to drive winning behaviors?

  • How do you measure individual behaviors and decision making?

  • How do you utilize data and business intelligence?

METRICS TO WIN

  • Market Share

  • Performance to Goal/Target/Objective

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Copyright Kenneth C. Knox 2018